Project J2 is a new brand of perfumed oils that conveys individuality and authenticity through its street-art style design. The name J2 comes from the client's signature, who signs her works with this signature.

The color palette of the project includes black and white shades, reminiscent of graffiti and street art colors, which emphasize the individuality and authenticity of the brand. The logo features a graffiti element that further underscores the street art style.

Project J2 conveys the individuality and authenticity of the product through its street-art style design and color palette, reminiscent of graffiti and images that convey the power and energy of the city. This adds a special charm and attractiveness to the product. The product is designed for those who love natural and organic scents and want to emphasize their individuality through the choice of perfumed oil.

Client: J2 Perfume Oil

Project objective:
To create a bold packaging design and branding for scented oil that can be used for aromatherapy and as an alternative to regular perfume, in order to attract and engage young creative women.

Target audience:
Young creative women aged 20-35 who value natural ingredients and have an inclination towards aromatherapy. They seek to eliminate heavy synthetic fragrances and are looking for a more natural and healthy alternative.

Project description:
The packaging design and branding should reflect ideas of naturalness and boldness. The packaging should be attractive and easy to use, and the brand should be memorable and easily recognizable. The design should reflect the seriousness and high quality of the product.

Executor responsibilities:

Development of packaging design and branding concept;
Creation of logo and corporate style;
Development of label and packaging design;
Consideration of the characteristics of the target audience and their needs.